Introducing glo’s brand-new product, HYPER PRO, with HEAZ’s WAY BETTER KIT. glo, as an electronic cigarette brand, has unveiled its creative “WAY BETTER” concept™. To fully deliver glo’s new brand identity, HEAZ was inspired by the brand ambassadors, K-music artists Kildren and Car, the Garden, and visualized their spaces into a ‘Man Cave’ and a ‘Home Library”. This premium kit features a rotating construction that showcases the HYPER PRO more dramatically. The outer box of the kit has a door shaped like HYPER PRO’s screen. When the audience opens the box, they can appreciate detailed props made of premium paper’, such as a book, a globe, and a light. Once the ribbon handle beside the props is pulled out, the inner part rotates,finally revealing the product that the brand is eager to showcase. he kit is accompanied by an invitation leaflet, inviting the audience to embark on a new journey with glo and enhancing the overall concept.
Client. glo Year. 2024 Brand Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Suna Jung Designer. Hyojin Kang, Seunghee Hwang, Myeongji Ko Photographer. Junghun Yeom
glo
HYPER PRO WAY BETTER KIT
Introducing glo’s brand-new product, HYPER PRO, with HEAZ’s WAY BETTER KIT. glo, as an electronic cigarette brand, has unveiled its creative “WAY BETTER” concept™. To fully deliver glo’s new brand identity, HEAZ was inspired by the brand ambassadors, K-music artists Kildren and Car, the Garden, and visualized their spaces into a ‘Man Cave’ and a ‘Home Library”. This premium kit features a rotating construction that showcases the HYPER PRO more dramatically. The outer box of the kit has a door shaped like HYPER PRO’s screen.
When the audience opens the box, they can appreciate detailed props made of premium paper’, such as a book, a globe, and a light. Once the ribbon handle beside the props is pulled out, the inner part rotates,finally revealing the product that the brand is eager to showcase.
he kit is accompanied by an invitation leaflet, inviting the audience to embark on a new journey with glo and enhancing the overall concept.
Client. glo
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Hyojin Kang, Seunghee Hwang, Myeongji Ko
Photographer. Junghun Yeom