DOD LIMITED RAINCOAT PACK LAUNCHING KIT

2025-01-13






DOD
LIMITED RAINCOAT PACK LAUNCHING KIT



We designed the DOD Limited Raincoat Seeding Kit to celebrate the launch of DOD’s new apparel line. This kit encapsulates the brand’s quirky, and inventive spirit, drawing inspiration from a mushroom-shaped camping tent to align with DOD’s identity as the “mad inventor” of the camping world. The kit reflects the brand’s mantra, “Stay Crazy,” which seeks the freedom and fun of camping without boundaries. The packaging, shaped like a tent with a polka-dotted roof, features embossed details that mimic tent stitching, symbolizing DOD’s deep roots in the camping lifestyle. The rope handle adds a practical, thematic touch. Inside, a custom board game with bunny-shaped magnetic pieces allows consumers to engage with the brand’s playful side. This game not only entertains but also reflects DOD’s mission to make camping enjoyable and light-hearted. This design highlights DOD’s unique identity blending practicality with humor to create a memorable and engaging consumer experience.



Client. DOD
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Hyojin Kang, Seunghee Hwang
Photographer. Junghun Yeom




heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2023 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00
/ 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈
| 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312

| 계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭
/ 서울특별시 강남구 언주로 107길 32 / (우) 06312

| 사업자 등록번호 211-88-14645
| 통신판매업신고번호 제 2015-서울강남-02643 호

heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2024 HEAZ all rights reserved.

운영시간(한국) 10:00 ~ 16:00 / 점심 시간 12:00 ~ 13:30,  주말/공휴일 휴무.

(주)헤즈 | 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312       계좌정보 : 국민은행 204401-04-027910 (주)헤즈


대표이사 배명섭 /  서울특별시 강남구 언주로 107길 32 / (우) 06312

사업자 등록번호 211-88-14645
통신판매업신고번호 제 2015-서울강남-02643 호