For the Sulwhasoo Concentrated Ginseng Cream PR Kit, HEAZ designed a luxurious packaging experience that reflects the brand’s heritage and commitment to skincare science. The kit emphasizes Sulwhasoo’s 60-year expertise in ginseng science with a concept centered on “Time and Density.” The double-door structure opens to reveal the cream, surrounded by layered graphics symbolizing the rich legacy of the Concentrated Ginseng line. Subtle gradients and gold foiling add a touch of modern elegance, while embossed elements on the leaflet enhance its premium look. This design artfully conveys the brand’s dedication to timeless beauty and luxury.
Client. SULWHASOO Year. 2024 Brand Location. South Korea Division Creative Director. Gunae Shin Art Director. Sungyoon Kim Designer. Kunwoo Kim, Seeun Oh, Yujin Lee Photographer. Junghun Yeom
SULWHASOO
CONCENTRATED GINSENG REJUVENATING KIT
For the Sulwhasoo Concentrated Ginseng Cream PR Kit, HEAZ designed a luxurious packaging experience that reflects the brand’s heritage and commitment to skincare science. The kit emphasizes Sulwhasoo’s 60-year expertise in ginseng science with a concept centered on “Time and Density.” The double-door structure opens to reveal the cream, surrounded by layered graphics symbolizing the rich legacy of the Concentrated Ginseng line. Subtle gradients and gold foiling add a touch of modern elegance, while embossed elements on the leaflet enhance its premium look. This design artfully conveys the brand’s dedication to timeless beauty and luxury.
Client. SULWHASOO
Year. 2024
Brand Location. South Korea
Division Creative Director. Gunae Shin
Art Director. Sungyoon Kim
Designer. Kunwoo Kim, Seeun Oh, Yujin Lee
Photographer. Junghun Yeom