HEAZ designed a dynamic seeding kit for Le Coq Sportif’s POPOLA Velvet sneakers, embodying the theme “Link the Corner.” The kit’s triangular structure mirrors the sneaker’s signature design, while playful elements—such as pop-up small boxes and festive confetti that spring to life when opened—deliver a joyful unboxing experience. The sleek navy packaging, accented with triangular panels and an epoxy logo, reinforces the brand’s identity. Vibrant POPOLA line graphics are thoughtfully integrated, emphasizing the concept of linking individual corners to create a cohesive, unified experience..
Art Director. Seojung Lee Designer. Minji Kang, Jiwon Kim, Sanghyun Shin Photographer. Junghun Yeom
LE COQ SPORTIF
POPOLAR VELVET SEEDING KIT
HEAZ designed a dynamic seeding kit for Le Coq Sportif’s POPOLA Velvet sneakers, embodying the theme “Link the Corner.” The kit’s triangular structure mirrors the sneaker’s signature design, while playful elements—such as pop-up small boxes and festive confetti that spring to life when opened—deliver a joyful unboxing experience. The sleek navy packaging, accented with triangular panels and an epoxy logo, reinforces the brand’s identity. Vibrant POPOLA line graphics are thoughtfully integrated, emphasizing the concept of linking individual corners to create a cohesive, unified experience..
Art Director. Seojung Lee
Designer. Minji Kang, Jiwon Kim, Sanghyun Shin
Photographer. Junghun Yeom