The word 'APPLE' spelled backward is 'ELPPA.' To promote ELPPA, a cider that turns your day around, we created this seeding kit. Just as its name is a reversed version of 'APPLE,' ELPPA is an apple-infused cider designed to bring a refreshing twist to everyday life. To emphasize the connection between apples and cans, HEAZ designed the unboxing experience to mimic the act of peeling an apple. The can’s packaging features a glossy coating reminiscent of a fresh apple, and a lenticular effect alternates between an apple and a can, visually reinforcing the product message: 'THAT ONE APPLE THAT TURNS YOUR DAY AROUND.' This design naturally communicates the brand’s unique identity and fresh perspective, visually capturing the product’s distinctiveness. By encapsulating the freshness of apples and the brand’s playful twist, this seeding kit vividly conveys ELPPA's originality to consumers.
Art Director. Seojung Lee Designer. Minji Kang, Jiwon Kim, Sanghyun Shin Photographer. Junghun Yeom
ELPPA
ONE APPLE PER CAN SEEDING KIT
The word 'APPLE' spelled backward is 'ELPPA.' To promote ELPPA, a cider that turns your day around, we created this seeding kit. Just as its name is a reversed version of 'APPLE,' ELPPA is an apple-infused cider designed to bring a refreshing twist to everyday life. To emphasize the connection between apples and cans, HEAZ designed the unboxing experience to mimic the act of peeling an apple. The can’s packaging features a glossy coating reminiscent of a fresh apple, and a lenticular effect alternates between an apple and a can, visually reinforcing the product message: 'THAT ONE APPLE THAT TURNS YOUR DAY AROUND.' This design naturally communicates the brand’s unique identity and fresh perspective, visually capturing the product’s distinctiveness. By encapsulating the freshness of apples and the brand’s playful twist, this seeding kit vividly conveys ELPPA's originality to consumers.
Art Director. Seojung Lee
Designer. Minji Kang, Jiwon Kim, Sanghyun Shin
Photographer. Junghun Yeom