TO ESTABLISH HANYUL’S PURE ARTEMISIA LINE AS THE GO-TO SOLUTION FOR COMBINATION-DRY SKIN, HEAZ CREATED A SEEDING KIT INSPIRED BY THE CONCEPT OF A TRENDY RESTAURANT. THE SKINCARE ROUTINE WAS MAPPED OUT LIKE A QUEUE SYSTEM—JUST LIKE HOW YOU WAIT YOUR TURN AT A BUZZWORTHY EATERY—MIRRORING THE NEEDS OF SKIN THAT’S DRY BENEATH BUT OILY ON TOP. FROM KIOSK-INSPIRED PACKAGING TO GREEN RIBBON SIGNAGE RESEMBLING A SHOPFRONT, EVERY TOUCHPOINT WAS CRAFTED TO DELIVER A FUN, IMMERSIVE BRAND EXPERIENCE. BY BALANCING WIT AND CLARITY, HEAZ DELIVERED ONE KEY MESSAGE: PURE ARTEMISIA IS YOUR GO-TO FIX FOR SENSITIVE, COMBINATION-DRY SKIN.
CLIENT. HANYUL YEAR. 2025 CREATIVE DIRECTOR. GUNAE SHIN ART DIRECTOR. JIEUN KIM DESIGNER. DAEUN KANG, EUNJIN CHO, SOHYUN KIM, HYUNJEE SEO PHOTOGRAPHER. JUNGHUN YEOM
HANYUL
PURE ARTEMISIA LINE SEEDING KIT
TO ESTABLISH HANYUL’S PURE ARTEMISIA LINE AS THE GO-TO SOLUTION FOR COMBINATION-DRY SKIN, HEAZ CREATED A SEEDING KIT INSPIRED BY THE CONCEPT OF A TRENDY RESTAURANT. THE SKINCARE ROUTINE WAS MAPPED OUT LIKE A QUEUE SYSTEM—JUST LIKE HOW YOU WAIT YOUR TURN AT A BUZZWORTHY EATERY—MIRRORING THE NEEDS OF SKIN THAT’S DRY BENEATH BUT OILY ON TOP. FROM KIOSK-INSPIRED PACKAGING TO GREEN RIBBON SIGNAGE RESEMBLING A SHOPFRONT, EVERY TOUCHPOINT WAS CRAFTED TO DELIVER A FUN, IMMERSIVE BRAND EXPERIENCE. BY BALANCING WIT AND CLARITY, HEAZ DELIVERED ONE KEY MESSAGE: PURE ARTEMISIA IS YOUR GO-TO FIX FOR SENSITIVE, COMBINATION-DRY SKIN.
CLIENT. HANYUL
YEAR. 2025
CREATIVE DIRECTOR. GUNAE SHIN
ART DIRECTOR. JIEUN KIM
DESIGNER. DAEUN KANG, EUNJIN CHO, SOHYUN KIM, HYUNJEE SEO
PHOTOGRAPHER. JUNGHUN YEOM