ㅅTO CELEBRATE AND THANK ITS TOP 20 PARTNER CLINICS, PREMIUM FILLER BRAND THE CHAEUM COMMISSIONED A SPECIAL AWARD TROPHY FOR 2024. DESIGNED BY HEAZ, THE TROPHY DRAWS INSPIRATION FROM THE BRAND’S SIGNATURE PRODUCT—THE SYRINGE—TRANSFORMING THE CHAEUM’S PHILOSOPHY AND SYMBOLISM INTO A VISUALLY COMPELLING OBJECT. THE TROPHY COMES IN TWO TIERS, RUBY AND CROWN, AND IS CRAFTED FROM TRANSPARENT AND TRANSLUCENT ACRYLIC TO EVOKE A REFINED, CONTEMPORARY AESTHETIC. A KEY FEATURE OF THE DESIGN IS THE THREE-DIMENSIONAL REPRESENTATION OF THE BRAND’S SIGNATURE PENTAGON SYMBOL, REINFORCING ITS VISUAL IDENTITY. AT THE CENTER, A SCULPTURAL SYRINGE ELEMENT DIRECTLY LINKS THE AWARD TO THE PRODUCT, CREATING A STRONG BRAND ASSOCIATION. FAR BEYOND A SIMPLE COMMEMORATIVE OBJECT, THIS TROPHY STANDS AS A SYMBOLIC PIECE THAT ENCAPSULATES BRAND VALUE AND ENHANCES THE RECIPIENT’S SENSE OF PRIDE.
CLIENT. HUGEL YEAR. 2024 CREATIVE DIRECTOR. KYOUNGSOO NA ART DIRECTOR. JINSUNG YANG DESIGNER. KUNWOO KIM, SHINYOUNG LEE, YUNGYU LEE, HYEONHA JO PHOTOGRAPHER. JUNGHUN YEOM
THE CHAEUM
2024 AWARD TROPHY
ㅅTO CELEBRATE AND THANK ITS TOP 20 PARTNER CLINICS, PREMIUM FILLER BRAND THE CHAEUM COMMISSIONED A SPECIAL AWARD TROPHY FOR 2024. DESIGNED BY HEAZ, THE TROPHY DRAWS INSPIRATION FROM THE BRAND’S SIGNATURE PRODUCT—THE SYRINGE—TRANSFORMING THE CHAEUM’S PHILOSOPHY AND SYMBOLISM INTO A VISUALLY COMPELLING OBJECT. THE TROPHY COMES IN TWO TIERS, RUBY AND CROWN, AND IS CRAFTED FROM TRANSPARENT AND TRANSLUCENT ACRYLIC TO EVOKE A REFINED, CONTEMPORARY AESTHETIC. A KEY FEATURE OF THE DESIGN IS THE THREE-DIMENSIONAL REPRESENTATION OF THE BRAND’S SIGNATURE PENTAGON SYMBOL, REINFORCING ITS VISUAL IDENTITY. AT THE CENTER, A SCULPTURAL SYRINGE ELEMENT DIRECTLY LINKS THE AWARD TO THE PRODUCT, CREATING A STRONG BRAND ASSOCIATION. FAR BEYOND A SIMPLE COMMEMORATIVE OBJECT, THIS TROPHY STANDS AS A SYMBOLIC PIECE THAT ENCAPSULATES BRAND VALUE AND ENHANCES THE RECIPIENT’S SENSE OF PRIDE.
CLIENT. HUGEL
YEAR. 2024
CREATIVE DIRECTOR. KYOUNGSOO NA
ART DIRECTOR. JINSUNG YANG
DESIGNER. KUNWOO KIM, SHINYOUNG LEE, YUNGYU LEE, HYEONHA JO
PHOTOGRAPHER. JUNGHUN YEOM