WE CREATED THE ‘SKY HIGH AIRLINE’ CAMPAIGN KIT FOR MAYBELLINE NEW YORK. INSPIRED BY THE CONCEPT OF LIFTING LASHES SKY-HIGH WITH THE SKY HIGH MASCARA, THE DESIGN TRANSLATES THE LONG-LASH MESSAGE INTO A THREE-DIMENSIONAL STRUCTURE INSPIRED BY AIRPLANE WINDOWS. TAKING CUES FROM THE JOURNEY ABOVE THE CLOUDS, HEAZ CRAFTED AN ACRYLIC WINDOW HANDLE WITH ADDED DIMENSIONALITY, AND STAGED THE PRODUCT AGAINST FLOATING CLOUDS ALONGSIDE AIRPLANE SILHOUETTES TO DELIVER A VIVID UNBOXING EXPERIENCE. THE OUTER SLEEVE REFLECTS THE HOLOGRAPHIC TEXTURE OF THE NEW PRIMER, APPLYING A SUBTLE SHIMMERING COATING ON PEARLESCENT PAPER. OVERALL, THE DESIGN GOES BEYOND SIMPLE PACKAGING — VISUALLY EXPRESSING THE PRODUCT’S FUNCTIONAL MESSAGE WHILE OFFERING AN IMMERSIVE WAY TO EXPERIENCE THE BRAND’S UNIVERSE.
CLIENT. MAYBELLINE NEW YORK DIVISON CREATIVE DIRECTOR. SUNGYOON KIM DESIGNER. SEEUN OH, YESOL KIM, YUJIN LEE PHOTOGRAPHER. JUNGHUN YEOM
MAYBELLINE NEW YORK
SKY HIGH MASCARA PR KIT
WE CREATED THE ‘SKY HIGH AIRLINE’ CAMPAIGN KIT FOR MAYBELLINE NEW YORK. INSPIRED BY THE CONCEPT OF LIFTING LASHES SKY-HIGH WITH THE SKY HIGH MASCARA, THE DESIGN TRANSLATES THE LONG-LASH MESSAGE INTO A THREE-DIMENSIONAL STRUCTURE INSPIRED BY AIRPLANE WINDOWS. TAKING CUES FROM THE JOURNEY ABOVE THE CLOUDS, HEAZ CRAFTED AN ACRYLIC WINDOW HANDLE WITH ADDED DIMENSIONALITY, AND STAGED THE PRODUCT AGAINST FLOATING CLOUDS ALONGSIDE AIRPLANE SILHOUETTES TO DELIVER A VIVID UNBOXING EXPERIENCE. THE OUTER SLEEVE REFLECTS THE HOLOGRAPHIC TEXTURE OF THE NEW PRIMER, APPLYING A SUBTLE SHIMMERING COATING ON PEARLESCENT PAPER. OVERALL, THE DESIGN GOES BEYOND SIMPLE PACKAGING — VISUALLY EXPRESSING THE PRODUCT’S FUNCTIONAL MESSAGE WHILE OFFERING AN IMMERSIVE WAY TO EXPERIENCE THE BRAND’S UNIVERSE.
CLIENT. MAYBELLINE NEW YORK
DIVISON CREATIVE DIRECTOR. SUNGYOON KIM
DESIGNER. SEEUN OH, YESOL KIM, YUJIN LEE
PHOTOGRAPHER. JUNGHUN YEOM