TO CELEBRATE THE LAUNCH OF KNEMO’S LIP LOCK JELLY SERUM, HEAZ CREATED A LAUNCH KIT INSPIRED BY A RETRO CAMCORDER CONCEPT WITH A Y2K VIBE. THE DESIGN, INSPIRED BY A FUJI FILM CAMCORDER, FEATURES A FLIP-OPEN LCD SCREEN STRUCTURE, METALLIC MATERIALS, AND MIRRORED ELEMENTS—OFFERING AN IMMERSIVE UNBOXING EXPERIENCE THAT MIMICS OPENING A REAL DEVICE. CENTERED AROUND A VIBRANT BLUE COLOR PALETTE TO CAPTURE THE ESSENCE OF Y2K AESTHETICS, THE KIT INCLUDES INDIVIDUAL BOXES FOR EACH LIP PRODUCT AND A POUCH KEYRING WITH A MINI PADLOCK AND KEY CHARM, ADDING A REFINED CONCEPTUAL TOUCH. A MIRROR-LIKE DISPLAY WINDOW AND CUSTOMIZABLE STICKER SET FURTHER ENHANCE THE EXPERIENCE, ALLOWING USERS TO ENGAGE WITH THE BRAND MESSAGE IN A MORE DIMENSIONAL AND INTERACTIVE WAY.
CLIENT. KNEMO www.knemobeauty.com CREATIVE DIRECTOR. SUNGYOON KIM DESIGNER. YESOL KIM, MYEONGJI KO, CHAELIN YOO, YUJIN LEE CONTRIBUTOR. YENA KIM PHOTOGRAPHER. JUNGHUN YEOM
KNEMO
LIP LOCK JELLY SERUM KIT
TO CELEBRATE THE LAUNCH OF KNEMO’S LIP LOCK JELLY SERUM, HEAZ CREATED A LAUNCH KIT INSPIRED BY A RETRO CAMCORDER CONCEPT WITH A Y2K VIBE. THE DESIGN, INSPIRED BY A FUJI FILM CAMCORDER, FEATURES A FLIP-OPEN LCD SCREEN STRUCTURE, METALLIC MATERIALS, AND MIRRORED ELEMENTS—OFFERING AN IMMERSIVE UNBOXING EXPERIENCE THAT MIMICS OPENING A REAL DEVICE. CENTERED AROUND A VIBRANT BLUE COLOR PALETTE TO CAPTURE THE ESSENCE OF Y2K AESTHETICS, THE KIT INCLUDES INDIVIDUAL BOXES FOR EACH LIP PRODUCT AND A POUCH KEYRING WITH A MINI PADLOCK AND KEY CHARM, ADDING A REFINED CONCEPTUAL TOUCH. A MIRROR-LIKE DISPLAY WINDOW AND CUSTOMIZABLE STICKER SET FURTHER ENHANCE THE EXPERIENCE, ALLOWING USERS TO ENGAGE WITH THE BRAND MESSAGE IN A MORE DIMENSIONAL AND INTERACTIVE WAY.
CLIENT. KNEMO www.knemobeauty.com
CREATIVE DIRECTOR. SUNGYOON KIM
DESIGNER. YESOL KIM, MYEONGJI KO, CHAELIN YOO, YUJIN LEE
CONTRIBUTOR. YENA KIM
PHOTOGRAPHER. JUNGHUN YEOM