THIS IS THE SEEDING KIT CREATED FOR THE LAUNCH OF NUTEXTURE’S NEW PRODUCT LINE, BOUNCY LIP TREATMENT. WE REINTERPRETED THE JELLY-LIKE TEXTURE OF THE PRODUCT INTO THE FORM OF A RETRO DIGITAL OPEN CAMERA, DESIGNED TO SPARK CURIOSITY AMONG GEN Z. THE PACKAGE MIMICS THE STRUCTURE OF A REAL CAMERA WHILE HIGHLIGHTING THE JELLY TEXTURE THROUGH INTRICATE DETAILS THAT MAXIMIZE THE PRODUCT’S CHARM. EPOXY STICKERS THAT CAPTURE THE BOUNCY FEEL AND REFINED FINISHING TECHNIQUES ADD A SENSE OF LIVELINESS AND PLAYFULNESS. WITH #JELLO AND #CAMERA AS THE CENTRAL KEYWORDS, HEAZ HAS ENCAPSULATED BOTH SENSORY DELIGHT AND THE BRAND’S TRENDY IDENTITY IN THIS CONCEPT.
CLIENT. NUTEXTURE CREATIVE DIRECTOR. SUNGYOON KIM DESIGNER. CHAELIN YOO, YESOL KIM, MYEONGJI KO, YUJIN LEE, YENA KIM PHOTOGRAPHER. JUNGHUN YEOM
NUTEXTURE
BOUNCY LIP TREATMENT KIT
THIS IS THE SEEDING KIT CREATED FOR THE LAUNCH OF NUTEXTURE’S NEW PRODUCT LINE, BOUNCY LIP TREATMENT. WE REINTERPRETED THE JELLY-LIKE TEXTURE OF THE PRODUCT INTO THE FORM OF A RETRO DIGITAL OPEN CAMERA, DESIGNED TO SPARK CURIOSITY AMONG GEN Z. THE PACKAGE MIMICS THE STRUCTURE OF A REAL CAMERA WHILE HIGHLIGHTING THE JELLY TEXTURE THROUGH INTRICATE DETAILS THAT MAXIMIZE THE PRODUCT’S CHARM. EPOXY STICKERS THAT CAPTURE THE BOUNCY FEEL AND REFINED FINISHING TECHNIQUES ADD A SENSE OF LIVELINESS AND PLAYFULNESS. WITH #JELLO AND #CAMERA AS THE CENTRAL KEYWORDS, HEAZ HAS ENCAPSULATED BOTH SENSORY DELIGHT AND THE BRAND’S TRENDY IDENTITY IN THIS CONCEPT.
CLIENT. NUTEXTURE
CREATIVE DIRECTOR. SUNGYOON KIM
DESIGNER. CHAELIN YOO, YESOL KIM, MYEONGJI KO, YUJIN LEE, YENA KIM
PHOTOGRAPHER. JUNGHUN YEOM