HEAZ CREATED THE “TOOL BAR SEEDING KIT” AS A SCALED-DOWN REPLICA OF PREMIUM MAKEUP TOOL BRAND THE TOOL LAB’S FLAGSHIP STORE. THE KIT VISUALLY CAPTURES KEY ELEMENTS OF THE STORE, INCLUDING A THREE-DIMENSIONAL AWNING, A SHOWCASE DISPLAY MIMICKING THE STORE’S PUFF ARRANGEMENT, AND A FRONT DESIGN RESEMBLING THE TOOL BAR ITSELF. USING PASTEL TONES AND A REFINED EXTERIOR, IT REFLECTS THE BRAND’S SIMPLE YET SOPHISTICATED IDENTITY. INSIDE, THE DRAWER-STYLE COMPARTMENTS ARE ORGANIZED BY PRODUCT CATEGORY FOR CLARITY AND FUNCTIONALITY, WHILE THE CLEAN FINISH AND DETAILED CRAFTSMANSHIP DELIVER THE BRAND’S SENSIBILITY WITH BALANCED ELEGANCE.
CLIENT. THE TOOL LAB CREATIVE DIRECTOR. SANGCHUL WON DESIGNER. HEASEUL JOO, JIYEONG PARK, EUNBI KO, SUNKYUNG LEE PHOTOGRAPHER. SEOK HYEON KIM, IL NO LEE
THE TOOL LAB
SEEDING KIT
HEAZ CREATED THE “TOOL BAR SEEDING KIT” AS A SCALED-DOWN REPLICA OF PREMIUM MAKEUP TOOL BRAND THE TOOL LAB’S FLAGSHIP STORE. THE KIT VISUALLY CAPTURES KEY ELEMENTS OF THE STORE, INCLUDING A THREE-DIMENSIONAL AWNING, A SHOWCASE DISPLAY MIMICKING THE STORE’S PUFF ARRANGEMENT, AND A FRONT DESIGN RESEMBLING THE TOOL BAR ITSELF. USING PASTEL TONES AND A REFINED EXTERIOR, IT REFLECTS THE BRAND’S SIMPLE YET SOPHISTICATED IDENTITY. INSIDE, THE DRAWER-STYLE COMPARTMENTS ARE ORGANIZED BY PRODUCT CATEGORY FOR CLARITY AND FUNCTIONALITY, WHILE THE CLEAN FINISH AND DETAILED CRAFTSMANSHIP DELIVER THE BRAND’S SENSIBILITY WITH BALANCED ELEGANCE.
CLIENT. THE TOOL LAB
CREATIVE DIRECTOR. SANGCHUL WON
DESIGNER. HEASEUL JOO, JIYEONG PARK, EUNBI KO, SUNKYUNG LEE
PHOTOGRAPHER. SEOK HYEON KIM, IL NO LEE