The Torriden Seeding Kit, created to commemorate the brand’s U.S. Sephora launch, draws inspiration from its best-selling ‘Deep Dive In’ line. Echoing the product’s promise of delivering hydration deep into the skin, the kit adopts a swimming pool concept inspired by diving.
The vertical structure symbolizes a diving board, while the glossy coating recalls the look of pool tiles. Playful miniature details, such as tubes and goggles placed over the products, reinforce the aquatic theme. To reflect Torriden’s commitment to sustainability, the design minimizes inner cushioning and includes a reusable stainless-steel straw (GWP), embedding an eco-conscious message within the experience.
Reflecting the brand’s philosophy of ‘healthy beauty from a clean environment,’ the kit was designed as an engaging launch piece that conveys both the brand and product identity.
Divison Creative Director. Yumi Jung Art Director. Miae Kim Designer. Hyunseo Won, Vine Lee, Ran Choi, Kyungju Song Contributor. Gamin Park, Gayoung Lee Photographer. Junghun Yeom
Torriden X Sephora
Launching Seeding Kit
The Torriden Seeding Kit, created to commemorate the brand’s U.S. Sephora launch, draws inspiration from its best-selling ‘Deep Dive In’ line. Echoing the product’s promise of delivering hydration deep into the skin, the kit adopts a swimming pool concept inspired by diving. The vertical structure symbolizes a diving board, while the glossy coating recalls the look of pool tiles. Playful miniature details, such as tubes and goggles placed over the products, reinforce the aquatic theme. To reflect Torriden’s commitment to sustainability, the design minimizes inner cushioning and includes a reusable stainless-steel straw (GWP), embedding an eco-conscious message within the experience. Reflecting the brand’s philosophy of ‘healthy beauty from a clean environment,’ the kit was designed as an engaging launch piece that conveys both the brand and product identity.
Divison Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Hyunseo Won, Vine Lee, Ran Choi, Kyungju Song
Contributor. Gamin Park, Gayoung Lee
Photographer. Junghun Yeom