HERA Sensual Tinted Shine Stick is a long-lasting tinted lipstick, a rare find among luxury brands, presenting vivid and daring colors never before seen from HERA. The PR kit reinterprets "punk" in HERA's own unique way, capturing a free-spirited, hip yet wearable mood while sensibly expressing the idea of punk in everyday life. Packaged in a flat white-sized coffee cup, the lipstick is revealed with an interior color that matches the shade itself, and the label sticker on the cup holder indicates the shade name. Completing the concept, the dessert box-containing a lip pencil, cuff, and leaflet-along with the playful detail of inserting the lip cuff into a leaflet printed with lips, adds a finishing touch of punk-inspired attitude.
Division Creative Director. Sungyoon Kim Art Director. Suna Jung Designer. Seeun Oh, Hyojin Kang Photographer. Junghun Yeom
HERA
SENSUAL TINTED SHINE STICK PR KIT
HERA Sensual Tinted Shine Stick is a long-lasting tinted lipstick, a rare find among luxury brands, presenting vivid and daring colors never before seen from HERA. The PR kit reinterprets "punk" in HERA's own unique way, capturing a free-spirited, hip yet wearable mood while sensibly expressing the idea of punk in everyday life. Packaged in a flat white-sized coffee cup, the lipstick is revealed with an interior color that matches the shade itself, and the label sticker on the cup holder indicates the shade name. Completing the concept, the dessert box-containing a lip pencil, cuff, and leaflet-along with the playful detail of inserting the lip cuff into a leaflet printed with lips, adds a finishing touch of punk-inspired attitude.
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Seeun Oh, Hyojin Kang
Photographer. Junghun Yeom