Under Armour 2025 UARC Logo Design This is a logo design created for Under Armour’s global running community, UARC. At Heaz, we maintained the bold typographic mood of the Under Armour brand while incorporating the dynamism and flexibility of running. By extending the curves and oval forms derived from the brand’s symbol and placing strong typography within a single oval, we visually expressed the teamwork and energy of a crew running together. Building on the brand’s masculine and solid impression, the design introduces the rhythmic balance and lightness unique to running crews, expanding the identity into a fresh visual language. Inspired by the SS25 Running Collection, we also applied a neon green accent to highlight both the seasonal mood and the vibrancy of running. This design enhances Under Armour’s powerful brand identity with the energy of runners, visually bringing to life the spirit of an active and vibrant community.
Creative Director. Jung Yumi Art Director. Kim Miae Designer. Choi Ran, Seo Woojin
Under Armour
Running Crew Logo Design
Under Armour 2025 UARC Logo Design This is a logo design created for Under Armour’s global running community, UARC. At Heaz, we maintained the bold typographic mood of the Under Armour brand while incorporating the dynamism and flexibility of running. By extending the curves and oval forms derived from the brand’s symbol and placing strong typography within a single oval, we visually expressed the teamwork and energy of a crew running together. Building on the brand’s masculine and solid impression, the design introduces the rhythmic balance and lightness unique to running crews, expanding the identity into a fresh visual language. Inspired by the SS25 Running Collection, we also applied a neon green accent to highlight both the seasonal mood and the vibrancy of running. This design enhances Under Armour’s powerful brand identity with the energy of runners, visually bringing to life the spirit of an active and vibrant community.
Creative Director. Jung Yumi
Art Director. Kim Miae
Designer. Choi Ran, Seo Woojin