HTAG Heuer hosted a spectacular gala dinner that celebrated its racing heritage and precision watchmaking expertise. For this occasion, HEAZ designed a special invitation kit for exclusive guests. The kit features a LEGO model of the Red Bull Racing Formula 1 car, symbolizing TAG Heuer’s partnership with Red Bull Racing since 2016. Opening the kit reveals an F1 circuit track, with each guest's name hand-lettered in calligraphy to elevate the premium feel of the event. This invitation goes beyond a traditional paper card, offering guests an immersive and interactive way to experience the brand’s philosophy and motorsport spirit.
Client. TAG Heuer Year. 2025 Creative Director. Sungyoon Kim Designer. Chaelin Yoo, Yesol Kim, Yena Kim, Taewoong Yoon Photographer. Junghun Yeom
TAG HEUER
EXCLUSIVE GALA DINNER INVITATION KIT
HTAG Heuer hosted a spectacular gala dinner that celebrated its racing heritage and precision watchmaking expertise. For this occasion, HEAZ designed a special invitation kit for exclusive guests. The kit features a LEGO model of the Red Bull Racing Formula 1 car, symbolizing TAG Heuer’s partnership with Red Bull Racing since 2016. Opening the kit reveals an F1 circuit track, with each guest's name hand-lettered in calligraphy to elevate the premium feel of the event. This invitation goes beyond a traditional paper card, offering guests an immersive and interactive way to experience the brand’s philosophy and motorsport spirit.
Client. TAG Heuer
Year. 2025
Creative Director. Sungyoon Kim
Designer. Chaelin Yoo, Yesol Kim, Yena Kim, Taewoong Yoon
Photographer. Junghun Yeom