TO CELEBRATE HANYUL’S LAUNCH AT SEPHORA IN THE UNITED STATES, HEAZ CREATED A VIP SEEDING KIT. INSPIRED BY THE TRADITIONAL KOREAN TABLE SETTING KNOWN AS HANSANGCHARIM, THE PACKAGE WAS DESIGNED TO CONVEY A DISTINCTLY KOREAN SENSIBILITY IN AN INTUITIVE WAY. THE STRUCTURE CENTERS ON AN ACRYLIC TOP PLATE SHAPED LIKE A SOBAN (TRADITIONAL KOREAN DINING TABLE), WHILE PLATE AND INGREDIENT GRAPHICS PRINTED ON TRACING PAPER CREATE THE IMAGE OF A NEATLY ARRANGED KOREAN TABLE. THE OUTER BOX REINTERPRETS TRADITIONAL KOREAN WINDOW LATTICE AND HANJI PAPER IN A CONTEMPORARY STRUCTURE. A SCROLL-STYLE LEAFLET CARRIES THE SEPHORA LAUNCH MESSAGE, VISUALLY REFERENCING THE FORM OF A TRADITIONAL KOREAN INVITATION. TO PRECISELY EXPRESS THE TEXTURE AND SCULPTURAL QUALITY OF THE ACRYLIC TOP PLATE, MULTIPLE ROUNDS OF SAMPLING AND TESTING WERE CONDUCTED, CAREFULLY REFINING BOTH FORM AND FINISH. MORE THAN JUST A PACKAGE, THIS PROJECT STRUCTURES THE HERITAGE OF THE BRAND WITH THE SOPHISTICATION OF K-BEAUTY—AN ATTEMPT BY HEAZ TO DELIVER HANYUL’S FIRST IMPRESSION IN THE U.S. MARKET WITH SENSITIVITY AND REFINEMENT.
CLIENT. HANYUL YEAR. 2025 CREATIVE DIRECTOR. SUNGYOON KIM DESIGNER. CHAELIN YOO, YESOL KIM, YENA KIM, TAEWOONG YOON PHOTOGRAPHER. JUNGHUN YEOM
HANYUL US SEPHORA
LAUNCHING VIP KIT
TO CELEBRATE HANYUL’S LAUNCH AT SEPHORA IN THE UNITED STATES, HEAZ CREATED A VIP SEEDING KIT. INSPIRED BY THE TRADITIONAL KOREAN TABLE SETTING KNOWN AS HANSANGCHARIM, THE PACKAGE WAS DESIGNED TO CONVEY A DISTINCTLY KOREAN SENSIBILITY IN AN INTUITIVE WAY. THE STRUCTURE CENTERS ON AN ACRYLIC TOP PLATE SHAPED LIKE A SOBAN (TRADITIONAL KOREAN DINING TABLE), WHILE PLATE AND INGREDIENT GRAPHICS PRINTED ON TRACING PAPER CREATE THE IMAGE OF A NEATLY ARRANGED KOREAN TABLE. THE OUTER BOX REINTERPRETS TRADITIONAL KOREAN WINDOW LATTICE AND HANJI PAPER IN A CONTEMPORARY STRUCTURE. A SCROLL-STYLE LEAFLET CARRIES THE SEPHORA LAUNCH MESSAGE, VISUALLY REFERENCING THE FORM OF A TRADITIONAL KOREAN INVITATION. TO PRECISELY EXPRESS THE TEXTURE AND SCULPTURAL QUALITY OF THE ACRYLIC TOP PLATE, MULTIPLE ROUNDS OF SAMPLING AND TESTING WERE CONDUCTED, CAREFULLY REFINING BOTH FORM AND FINISH. MORE THAN JUST A PACKAGE, THIS PROJECT STRUCTURES THE HERITAGE OF THE BRAND WITH THE SOPHISTICATION OF K-BEAUTY—AN ATTEMPT BY HEAZ TO DELIVER HANYUL’S FIRST IMPRESSION IN THE U.S. MARKET WITH SENSITIVITY AND REFINEMENT.
CLIENT. HANYUL
YEAR. 2025
CREATIVE DIRECTOR. SUNGYOON KIM
DESIGNER. CHAELIN YOO, YESOL KIM, YENA KIM, TAEWOONG YOON
PHOTOGRAPHER. JUNGHUN YEOM