This kit was made to promote Espoir’s latest collection: the Hushed Cherry Edition. This campaign revolves around cool-toned, cherry-colored shades, ideal for makeup looks dubbed “winter”, drawing inspiration from color analysis techniques popular in Korea. Similar to finding the right undertone, this approach ensures a harmonious match with various skin tones. Shaped like a cherry, the kit boasts a sleek mirror finish on its front, encouraging influencers to participate in selfie challenges across social media platforms. To capture the cool-tone essence of the winter cherry theme, metallic accents adorn the kit's components, including the paper bag and leaflet. Inside the two-tiered packaging, a glossy coating simulates the syrup-like shine of the lip product, elevating its allure throughout the entire package.
Client. ESPOIR Year. 2024 Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Suna Jung Designer. Hyojin Kang Contributor. Seunghee Hwang Photographer. Junghun Yeom
ESPOIR
HUSHED CHERRY EDITION KIT
This kit was made to promote Espoir’s latest collection: the Hushed Cherry Edition. This campaign revolves around cool-toned, cherry-colored shades, ideal for makeup looks dubbed “winter”, drawing inspiration from color analysis techniques popular in Korea. Similar to finding the right undertone, this approach ensures a harmonious match with various skin tones.
Shaped like a cherry, the kit boasts a sleek mirror finish on its front, encouraging influencers to participate in selfie challenges across social media platforms.
To capture the cool-tone essence of the winter cherry theme, metallic accents adorn the kit's components, including the paper bag and leaflet. Inside the two-tiered packaging, a glossy coating simulates the syrup-like shine of the lip product, elevating its allure throughout the entire package.
Client. ESPOIR
Year. 2024
Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Hyojin Kang
Contributor. Seunghee Hwang
Photographer. Junghun Yeom