SK-II, the leading prestige skincare brand in China's market, has released a special package to celebrate 520, one of the most popular romantic gifting seasons, named for its phonetic similarity to “I love you” in Chinese. The theme, "INTIMATE WITHOUT DISTANCE, TWO (LOVES) BECOME ONE," symbolizes two people forming a shared love. The packaging has a unique structure with moving, intersecting graphics that reflect the concept of closeness and connection. The vibrant, crisp red and white color scheme is consistent with SK-II's iconic branding, adding a romantic and celebratory feel. A key design feature is a heart graphic, where the faces continuously meet with each rotation, signifying love and partnership. The package contains SK-II's signature products, PITERA Essence™ and Skin Power Cream, in intricate packaging that uses advanced post-processing techniques to create a visually striking presentation. This elegant package is designed to resonate with consumers seeking a meaningful Valentine's Day gift. It captures the essence of love and unity, making it an ideal choice for couples marking their special bond.
Client. SK-ll Year. 2024 Brand Location. China Division Creative Director. Sungyoon Kim Art Director. Jinsung Yang Designer. Chaelin Yoo, Kunwoo Kim, Yungyu Lee, Brand Communication. Jake Lee Photographer. Junghun Yeom
SK-II
520 HOLIDAY KIT
SK-II, the leading prestige skincare brand in China's market, has released a special package to celebrate 520, one of the most popular romantic gifting seasons, named for its phonetic similarity to “I love you” in Chinese.
The theme, "INTIMATE WITHOUT DISTANCE, TWO (LOVES) BECOME ONE," symbolizes two people forming a shared love. The packaging has a unique structure with moving, intersecting graphics that reflect the concept of closeness and connection. The vibrant, crisp red and white color scheme is consistent with SK-II's iconic branding, adding a romantic and celebratory feel.
A key design feature is a heart graphic, where the faces continuously meet with each rotation, signifying love and partnership. The package contains SK-II's signature products, PITERA Essence™ and Skin Power Cream, in intricate packaging that uses advanced post-processing techniques to create a visually striking presentation.
This elegant package is designed to resonate with consumers seeking a meaningful Valentine's Day gift. It captures the essence of love and unity, making it an ideal choice for couples marking their special bond.
Client. SK-ll
Year. 2024
Brand Location. China
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Chaelin Yoo, Kunwoo Kim, Yungyu Lee,
Brand Communication. Jake Lee
Photographer. Junghun Yeom