CLIO
EVERY FRUIT GROCERY KIT

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Direct from the orchard and delivered straight to you, the Fruit-fresh-ional Edition is bursting with sweetness for an irresistible farm-to-table freshness!
Introducing the seeding kit for Clio's 2024 SS campaign launch - the Fruit-fresh-ional Edition, boasting vibrant seasonal hues perfect for spring. Inspired by the charm of traditional Korean markets, we've crafted a retro fruit box design for this special release, evoking nostalgia for older times in Korean culture. Detailing includes barcode stickers, country of origin markings, sugar content warnings, and halftone-printed peaches, enhancing the vintage appeal. The box's front showcases a clear window, while a tiered interior elegantly presents all kit items. With red and green as primary colors, we amplify the kit's fresh, lively ambiance, embodying the essence of seasonal fruit freshness.

Client. CLIO
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Chaelin Yoo, Kunwoo Kim, Yungyu Lee
Photographer. Junghun Yeom