SAMSUNG
GALAXY S24+ ACCESSORY
‘HONKAI: STAR RAIL’ EDITION

Introducing the Eun Rang edition package designed by HEAZ for a special collaboration between the Samsung Galaxy S24+ and the beloved game
HONKAI: STAR RAIL. Eun Rang, also known as Silver Wolf, is a character renowned for her extraordinary gaming skills in the Galaxy area and is the
main motif of this package design. HEAZ, inspired by Eun Rang's exceptional gaming talent, incorporated a retro Game Boy motif. To enhance the
quality and realism of the concept, HEAZ applied embossing on the buttons and foil stamping. Furthermore, this special edition includes diverse
merchandise such as mood lights and keychains, all themed around Eun Rang. The project garnered significant attention, as evidenced by its
remarkable sales record – it sold out in just 3 minutes during the first promotion..

Client. SAMSUNG
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Yungyu Lee, Kunwoo Kim, Chaelin Yoo
Photographer. Junghun Yeom