THIS IS A KIT PACKAGE LAUNCHED ALONGSIDE DR.JART+’S NEW ‘PREJUVENATION’ LINE, DESIGNED FOR YOUTHFUL AND RESILIENT SKIN. UNDER THE CONCEPT OF “TODAY’S THE BEST ME!”, HEAZ DESIGNED THE KIT’S STRUCTURE AND VISUALS TO INTUITIVELY CONVEY THE PRODUCT’S CORE MESSAGE — “MY YOUNGEST SELF TODAY.” INSPIRED BY DESK CALENDARS AND MIRRORS, THE KIT TAKES THE FORM OF A TRIANGULAR CALENDAR, ALLOWING THE PRODUCT EXPERIENCE TO EXTEND NATURALLY INTO DAILY LIFE RATHER THAN BEING A ONE-TIME INTERACTION. TO HELP USERS OBSERVE VISIBLE CHANGES IN THEIR SKIN WHILE USING THE GUA SHA TOOL, A MIRROR WAS ATTACHED TO THE BACK OF THE KIT. VIBRANT PURPLE HUES, BAKUCHIOL VISUALS, AND PLAYFUL STICKER GRAPHICS WERE USED TO EXPRESS A LIVELY AND ENERGETIC BRAND TONE. ADDITIONALLY, THE CONCEPT WAS CONSISTENTLY EXTENDED ACROSS VARIOUS APPLICATIONS SUCH AS A MIRROR-INSERTED LEAFLET, WEEKLY TEAR-OFF MEMO PAD KIT, 7-DAY TRIAL SACHET POCKET HOLDER, AND THE OUTER BOX. DESPITE DIFFERENCES IN PRODUCTION TIMELINES AND PRINTING ENVIRONMENTS FOR EACH COMPONENT, HEAZ FOCUSED ON ALIGNING THE OVERALL MOOD AND COLOR PALETTE TO ENSURE A COHERENT BRAND EXPERIENCE.
CLIENT. Dr.Jart+ YEAR. 2025 CREATIVE DIRECTOR. YUNMI KIM ART DIRECTOR. YELEE HUH DESIGNER. HYEJUN KIM, YEONJU KIM, SOHYUN LEE, NAHYEON KO, NAKYUNG OH, JINHUI PARK, NAYOUNG HONG, NAYEON BAE PHOTOGRAPHER. JUNGHUN YEOM
DR.JART+
PREJUVENATION KIT
THIS IS A KIT PACKAGE LAUNCHED ALONGSIDE DR.JART+’S NEW ‘PREJUVENATION’ LINE, DESIGNED FOR YOUTHFUL AND RESILIENT SKIN. UNDER THE CONCEPT OF “TODAY’S THE BEST ME!”, HEAZ DESIGNED THE KIT’S STRUCTURE AND VISUALS TO INTUITIVELY CONVEY THE PRODUCT’S CORE MESSAGE — “MY YOUNGEST SELF TODAY.” INSPIRED BY DESK CALENDARS AND MIRRORS, THE KIT TAKES THE FORM OF A TRIANGULAR CALENDAR, ALLOWING THE PRODUCT EXPERIENCE TO EXTEND NATURALLY INTO DAILY LIFE RATHER THAN BEING A ONE-TIME INTERACTION. TO HELP USERS OBSERVE VISIBLE CHANGES IN THEIR SKIN WHILE USING THE GUA SHA TOOL, A MIRROR WAS ATTACHED TO THE BACK OF THE KIT. VIBRANT PURPLE HUES, BAKUCHIOL VISUALS, AND PLAYFUL STICKER GRAPHICS WERE USED TO EXPRESS A LIVELY AND ENERGETIC BRAND TONE. ADDITIONALLY, THE CONCEPT WAS CONSISTENTLY EXTENDED ACROSS VARIOUS APPLICATIONS SUCH AS A MIRROR-INSERTED LEAFLET, WEEKLY TEAR-OFF MEMO PAD KIT, 7-DAY TRIAL SACHET POCKET HOLDER, AND THE OUTER BOX. DESPITE DIFFERENCES IN PRODUCTION TIMELINES AND PRINTING ENVIRONMENTS FOR EACH COMPONENT, HEAZ FOCUSED ON ALIGNING THE OVERALL MOOD AND COLOR PALETTE TO ENSURE A COHERENT BRAND EXPERIENCE.
CLIENT. Dr.Jart+
YEAR. 2025
CREATIVE DIRECTOR. YUNMI KIM
ART DIRECTOR. YELEE HUH
DESIGNER. HYEJUN KIM, YEONJU KIM, SOHYUN LEE, NAHYEON KO, NAKYUNG OH, JINHUI PARK, NAYOUNG HONG, NAYEON BAE
PHOTOGRAPHER. JUNGHUN YEOM