THE CLEAN BEAUTY BRAND PURITO HAS UNDERGONE A REBRANDING, ADDING "SEOUL" TO ITS BRAND NAME AND CREATING A SEEDING KIT TO PROMOTE ITS KEY PRODUCTS TO INTERNATIONAL CONSUMERS. THE DESIGN CENTERS AROUND THE BRAND’S CORE MESSAGE, "ROOTED IN WONDER," REINTERPRETING SEOUL’S LANDMARKS AND CITY LIGHTS IN A CONTEMPORARY STYLE TO DELIVER A VISUALLY CAPTIVATING EXPERIENCE. BY INCORPORATING SEOUL’S LANDMARKS AND LIGHTING, THE KIT PRESENTS THE ESSENCE OF K-BEAUTY AND CLEAN BEAUTY WITH A MODERN TOUCH, EFFECTIVELY CONVEYING THE LIFESTYLE AND NATURAL BEAUTY OF KOREAN-GROWN CENTELLA ASIATICA. THROUGH THIS, PURITO AIMS TO INTRODUCE GLOBAL CONSUMERS TO SEOUL’S UNIQUE CHARM AND ITS RENEWED BRAND IDENTITY.
CLIENT. PURITO Year. 2024 DIVISION CREATIVE DIRECTOR. GUNAE SHIN ART DIRECTOR. JIEUN KIM DESIGNER. DAEUN KANG, GWANGHWI BAE, EUNJIN CHO PHOTOGRAPHER. JUNGHUN YEOM
PURITO
WONDER RELIEF CENTELLA 8-ITEM SEEDING KIT
THE CLEAN BEAUTY BRAND PURITO HAS UNDERGONE A REBRANDING, ADDING "SEOUL" TO ITS BRAND NAME AND CREATING A SEEDING KIT TO PROMOTE ITS KEY PRODUCTS TO INTERNATIONAL CONSUMERS. THE DESIGN CENTERS AROUND THE BRAND’S CORE MESSAGE, "ROOTED IN WONDER," REINTERPRETING SEOUL’S LANDMARKS AND CITY LIGHTS IN A CONTEMPORARY STYLE TO DELIVER A VISUALLY CAPTIVATING EXPERIENCE. BY INCORPORATING SEOUL’S LANDMARKS AND LIGHTING, THE KIT PRESENTS THE ESSENCE OF K-BEAUTY AND CLEAN BEAUTY WITH A MODERN TOUCH, EFFECTIVELY CONVEYING THE LIFESTYLE AND NATURAL BEAUTY OF KOREAN-GROWN CENTELLA ASIATICA. THROUGH THIS, PURITO AIMS TO INTRODUCE GLOBAL CONSUMERS TO SEOUL’S UNIQUE CHARM AND ITS RENEWED BRAND IDENTITY.
CLIENT. PURITO
Year. 2024
DIVISION CREATIVE DIRECTOR. GUNAE SHIN
ART DIRECTOR. JIEUN KIM
DESIGNER. DAEUN KANG, GWANGHWI BAE, EUNJIN CHO
PHOTOGRAPHER. JUNGHUN YEOM