BEPHOR IS A GLOBAL BEAUTY BRAND BORN FROM THE COMBINATION OF 'BEAUTY' AND 'METAPHOR,' DELIVERING MESSAGES OF SELF-LOVE AND HEALING WHILE RESPECTING DIVERSE RACES AND CULTURES. HEAZ HAS EMBODIED BEPHOR'S BRAND PHILOSOPHY THROUGH ITS LOGO, PACKAGING DESIGN, AND VISUAL IDENTITY. THE PRODUCT NAME 'BRAID REVIVE' IS EMPHASIZED TO CLEARLY CONVEY ITS PURPOSE, WHILE THE USE OF ECO-FRIENDLY PAPER, EARTH PACK, REFLECTS THE BRAND'S COMMITMENT TO SUSTAINABILITY. THE COLOR PALETTE—BLACK, WHITE, BEIGE, AND GREEN—EXPRESSES ELEGANCE AND RESTRAINT, WHILE BRACKETS AND UNDERLINES HIGHLIGHT BEPHOR’S CORE VALUES. THE VISUALS INTUITIVELY COMMUNICATE THE PRODUCT'S CHARACTERISTICS AND CONVEY A MESSAGE OF RESPECT FOR DIVERSE RACES AND CULTURES, FOSTERING A SENSE OF CONNECTION WITH CONSUMERS.
CLIENT. BEPHOR CREATIVE DIRECTOR. YUMI JUNG ART DIRECTOR. SAEROM LEE DESIGNER. YEAJI JEONG, SUYEON JEON COMMUNICATION DIRECTOR. SEUNGEUN LEE COPYWRITER. JIWON PARK PHOTOGRAPHER. JUNGHUN YEOM
BEPHOR
BRANDING & PACKAGE DESIGN
BEPHOR IS A GLOBAL BEAUTY BRAND BORN FROM THE COMBINATION OF 'BEAUTY' AND 'METAPHOR,' DELIVERING MESSAGES OF SELF-LOVE AND HEALING WHILE RESPECTING DIVERSE RACES AND CULTURES. HEAZ HAS EMBODIED BEPHOR'S BRAND PHILOSOPHY THROUGH ITS LOGO, PACKAGING DESIGN, AND VISUAL IDENTITY. THE PRODUCT NAME 'BRAID REVIVE' IS EMPHASIZED TO CLEARLY CONVEY ITS PURPOSE, WHILE THE USE OF ECO-FRIENDLY PAPER, EARTH PACK, REFLECTS THE BRAND'S COMMITMENT TO SUSTAINABILITY. THE COLOR PALETTE—BLACK, WHITE, BEIGE, AND GREEN—EXPRESSES ELEGANCE AND RESTRAINT, WHILE BRACKETS AND UNDERLINES HIGHLIGHT BEPHOR’S CORE VALUES. THE VISUALS INTUITIVELY COMMUNICATE THE PRODUCT'S CHARACTERISTICS AND CONVEY A MESSAGE OF RESPECT FOR DIVERSE RACES AND CULTURES, FOSTERING A SENSE OF CONNECTION WITH CONSUMERS.
CLIENT. BEPHOR
CREATIVE DIRECTOR. YUMI JUNG
ART DIRECTOR. SAEROM LEE
DESIGNER. YEAJI JEONG, SUYEON JEON
COMMUNICATION DIRECTOR. SEUNGEUN LEE
COPYWRITER. JIWON PARK
PHOTOGRAPHER. JUNGHUN YEOM