HEAZ CREATED THE SNAIL VS HYALURONIC ACID PR KIT FOR GLOBAL SKINCARE BRAND JUMISO — A FUN, EYE-CATCHING WAY TO SHOWCASE THE KEY BENEFITS OF THEIR SNAIL AND WATERFULL LINES. HEAZ APPROACHED THE TWO PRODUCT LINES LIKE A HEAD-TO-HEAD “BATTLE,” HELPING USERS EASILY CHOOSE THE ONE THAT FITS THEIR SKIN CONCERNS — AND MAKING THAT DECISION FEEL LIKE A FUN, MEMORABLE MOMENT. THE CONCEPT DRAWS INSPIRATION FROM RETRO GAME CONSOLES, WITH PIXEL ART AND BOLD COLOR CONTRAST BRINGING OUT EACH LINE’S PERSONALITY. THE PLAYFUL, INTERACTIVE PACKAGING INVITES USERS TO EXPLORE AND CONNECT WITH THE BRAND IN A NATURAL, ENGAGING WAY.
CLIENT. JUMISO CREATIVE DIRECTOR. SANGCHUL WON DESIGNER. JIYEONG PARK, EUNBI KO, SUNKYUNG LEE PHOTOGRAPHER. STUDIO MOOD
JUMISO
SNAIL MUCIN VS. HYALURONIC ACID PR KIT
HEAZ CREATED THE SNAIL VS HYALURONIC ACID PR KIT FOR GLOBAL SKINCARE BRAND JUMISO — A FUN, EYE-CATCHING WAY TO SHOWCASE THE KEY BENEFITS OF THEIR SNAIL AND WATERFULL LINES. HEAZ APPROACHED THE TWO PRODUCT LINES LIKE A HEAD-TO-HEAD “BATTLE,” HELPING USERS EASILY CHOOSE THE ONE THAT FITS THEIR SKIN CONCERNS — AND MAKING THAT DECISION FEEL LIKE A FUN, MEMORABLE MOMENT. THE CONCEPT DRAWS INSPIRATION FROM RETRO GAME CONSOLES, WITH PIXEL ART AND BOLD COLOR CONTRAST BRINGING OUT EACH LINE’S PERSONALITY. THE PLAYFUL, INTERACTIVE PACKAGING INVITES USERS TO EXPLORE AND CONNECT WITH THE BRAND IN A NATURAL, ENGAGING WAY.
CLIENT. JUMISO
CREATIVE DIRECTOR. SANGCHUL WON
DESIGNER. JIYEONG PARK, EUNBI KO, SUNKYUNG LEE
PHOTOGRAPHER. STUDIO MOOD