THE VARIABLES KIT BRINGS TOGETHER JUMISO’S SIGNATURE SKINCARE PRODUCTS IN A COLLECTION THAT REFLECTS THE BRAND’S SCIENCE-DRIVEN APPROACH TO SKINCARE. TO EXPRESS JUMISO’S CLINICAL AND EXPERIMENTAL IDENTITY, WE DESIGNED A TRANSPARENT ACRYLIC TRAY INSPIRED BY LABORATORY TOOLS. THIS STRUCTURE ALLOWS USERS TO INTERACT WITH EACH PRODUCT AS IF CONDUCTING THEIR OWN SKINCARE EXPERIMENT, MAKING THE EXPERIENCE BOTH TACTILE AND MEANINGFUL. KEY PHRASES SUCH AS “EXPERIMENT THE VARIABLES” AND “SKINCARE FOR REAL PROGRESS” ARE APPLIED DIRECTLY TO THE PACKAGING. THESE MESSAGES CLEARLY COMMUNICATE THE BRAND’S FOCUS ON REAL, MEASURABLE SKIN IMPROVEMENT. BY INTEGRATING STRUCTURE, LANGUAGE, AND VISUAL ELEMENTS, HEAZ TRANSLATED THE BRAND’S CORE VALUES—#CLINICALMOOD AND #EXPERIMENT—INTO A COHESIVE AND IMMERSIVE PR EXPERIENCE.
CLIENT. JUMISO CREATIVE DIRECTOR. SANGCHUL WON DESIGNER. HEASEUL JOO, JIYEONG PARK PHOTOGRAPHER. JUNGHUN YEOM
JUMISO
VARIABLES KIT
THE VARIABLES KIT BRINGS TOGETHER JUMISO’S SIGNATURE SKINCARE PRODUCTS IN A COLLECTION THAT REFLECTS THE BRAND’S SCIENCE-DRIVEN APPROACH TO SKINCARE. TO EXPRESS JUMISO’S CLINICAL AND EXPERIMENTAL IDENTITY, WE DESIGNED A TRANSPARENT ACRYLIC TRAY INSPIRED BY LABORATORY TOOLS. THIS STRUCTURE ALLOWS USERS TO INTERACT WITH EACH PRODUCT AS IF CONDUCTING THEIR OWN SKINCARE EXPERIMENT, MAKING THE EXPERIENCE BOTH TACTILE AND MEANINGFUL. KEY PHRASES SUCH AS “EXPERIMENT THE VARIABLES” AND “SKINCARE FOR REAL PROGRESS” ARE APPLIED DIRECTLY TO THE PACKAGING. THESE MESSAGES CLEARLY COMMUNICATE THE BRAND’S FOCUS ON REAL, MEASURABLE SKIN IMPROVEMENT. BY INTEGRATING STRUCTURE, LANGUAGE, AND VISUAL ELEMENTS, HEAZ TRANSLATED THE BRAND’S CORE VALUES—#CLINICALMOOD AND #EXPERIMENT—INTO A COHESIVE AND IMMERSIVE PR EXPERIENCE.
CLIENT. JUMISO
CREATIVE DIRECTOR. SANGCHUL WON
DESIGNER. HEASEUL JOO, JIYEONG PARK
PHOTOGRAPHER. JUNGHUN YEOM