TO ENTER THE READY-TO-EAT PASTA MARKET, SAMYANG FOOD LAUNCHED TANGLE, A CUP PASTA BRAND THAT OFFERS A FUN AND COLORFUL TAKE ON A PASTA MEAL THROUGH ITS PLAYFUL AND KITSCHY MOOD. TO EMBODY THE BRAND’S CHEERFUL ENERGY IN A MULTIDIMENSIONAL WAY, HEAZ DESIGNED AND DEVELOPED A SEEDING KIT INSPIRED BY THE CONCEPT OF A “MINI TANGLE TABLE.” AT THE CENTER OF THE TABLE-SHAPED STRUCTURE IS THE CUP PASTA ITSELF, SURROUNDED BY A LEAFLET AND TABLEWARE ELEMENTS TO CREATE A WHIMSICAL DINING SCENE UNIQUE TO THE BRAND. BRIGHT COLORS AND BOLD GRAPHIC ELEMENTS EMPHASIZE TANGLE’S SIGNATURE VIBRANT AND KITSCHY BRAND IDENTITY. DURING THE DEVELOPMENT PROCESS, MULTIPLE PROTOTYPES WERE CREATED TO ENSURE STRUCTURAL STABILITY AND BALANCED PROPORTIONS—RESULTING IN A FINAL PRODUCT THAT IS BOTH VISUALLY ENGAGING AND PRACTICAL. THIS PROJECT GOES BEYOND SIMPLE PRODUCT DELIVERY, AND THE KIT WAS DESIGNED TO OFFER A MULTI-SENSORY EXPERIENCE OF THE BRAND’S LIVELY ENERGY AND IDENTITY.
CLIENT. SAMYANG CREATIVE DIRECTOR. SANGCHUL WON DESIGNER. HAESEUL JOO, JIYEONG PARK, EUNBI KO, SUNKYUNG LEE PHOTOGRAPHER. SEOK HYEON KIM, IL NO LEE
TANGLE
BRAND SEEDING KIT
TO ENTER THE READY-TO-EAT PASTA MARKET, SAMYANG FOOD LAUNCHED TANGLE, A CUP PASTA BRAND THAT OFFERS A FUN AND COLORFUL TAKE ON A PASTA MEAL THROUGH ITS PLAYFUL AND KITSCHY MOOD. TO EMBODY THE BRAND’S CHEERFUL ENERGY IN A MULTIDIMENSIONAL WAY, HEAZ DESIGNED AND DEVELOPED A SEEDING KIT INSPIRED BY THE CONCEPT OF A “MINI TANGLE TABLE.” AT THE CENTER OF THE TABLE-SHAPED STRUCTURE IS THE CUP PASTA ITSELF, SURROUNDED BY A LEAFLET AND TABLEWARE ELEMENTS TO CREATE A WHIMSICAL DINING SCENE UNIQUE TO THE BRAND. BRIGHT COLORS AND BOLD GRAPHIC ELEMENTS EMPHASIZE TANGLE’S SIGNATURE VIBRANT AND KITSCHY BRAND IDENTITY. DURING THE DEVELOPMENT PROCESS, MULTIPLE PROTOTYPES WERE CREATED TO ENSURE STRUCTURAL STABILITY AND BALANCED PROPORTIONS—RESULTING IN A FINAL PRODUCT THAT IS BOTH VISUALLY ENGAGING AND PRACTICAL. THIS PROJECT GOES BEYOND SIMPLE PRODUCT DELIVERY, AND THE KIT WAS DESIGNED TO OFFER A MULTI-SENSORY EXPERIENCE OF THE BRAND’S LIVELY ENERGY AND IDENTITY.
CLIENT. SAMYANG
CREATIVE DIRECTOR. SANGCHUL WON
DESIGNER. HAESEUL JOO, JIYEONG PARK, EUNBI KO, SUNKYUNG LEE
PHOTOGRAPHER. SEOK HYEON KIM, IL NO LEE