TO LAUNCH 3CE’S NEW BLUSHLIGHTER, A HYBRID BLUSH-HIGHLIGHTER THAT ENHANCES THE SKIN WITH RADIANT COLOR, HEAZ CREATED A PR KIT THAT TRANSFORMS THE PRODUCT’S KEY CONCEPT—"COLOR BEAM GLOW"—INTO A TACTILE, IMMERSIVE EXPERIENCE.
INSPIRED BY THE FLASH OF A SMARTPHONE CAMERA, THE KIT WAS DESIGNED AS AN OVERSIZED DEVICE-LIKE PACKAGE. STRUCTURAL ELEMENTS SUCH AS THE FRONT SCREEN, CAMERA LENS, FLASH, AND KEYCHAIN WERE FAITHFULLY REPRODUCED. LIGHT-UP FEATURES, SILVER FOIL, AND BLACK STAMPING ADDED A SENSE OF REALISM AND PREMIUM FINISH.
INSIDE THE KIT, ALL 7 SHADES OF BLUSHLIGHTER ARE ACCOMPANIED BY A PORTABLE LED SELFIE LIGHT AND BRANDED KEYCHAIN AS GWP ITEMS. THE UNBOXING NATURALLY INVITES USERS TO TAKE A SELFIE, REINFORCING THE PRODUCT MESSAGE: “RADIANCE THROUGH COLOR LIGHTING.”
THIS BRANDING PROJECT TRANSFORMED THE PRODUCT MESSAGE INTO A TANGIBLE AND SHAREABLE EXPERIENCE, EFFECTIVELY MERGING DEVICE INTERACTION WITH BEAUTY EXPRESSION.
CLIENT. 3CE CREATIVE DIRECTOR. GUNAE SHIN ART DIRECTOR. JIEUN KIM DESIGNER. DAEUN KANG, EUNJIN CHO, SOHYUN KIM, HYUNJEE SEO PHOTOGRAPHER. JUNGHUN YEOM
3CE
LUSHLIGHTER PR KIT
TO LAUNCH 3CE’S NEW BLUSHLIGHTER, A HYBRID BLUSH-HIGHLIGHTER THAT ENHANCES THE SKIN WITH RADIANT COLOR, HEAZ CREATED A PR KIT THAT TRANSFORMS THE PRODUCT’S KEY CONCEPT—"COLOR BEAM GLOW"—INTO A TACTILE, IMMERSIVE EXPERIENCE. INSPIRED BY THE FLASH OF A SMARTPHONE CAMERA, THE KIT WAS DESIGNED AS AN OVERSIZED DEVICE-LIKE PACKAGE. STRUCTURAL ELEMENTS SUCH AS THE FRONT SCREEN, CAMERA LENS, FLASH, AND KEYCHAIN WERE FAITHFULLY REPRODUCED. LIGHT-UP FEATURES, SILVER FOIL, AND BLACK STAMPING ADDED A SENSE OF REALISM AND PREMIUM FINISH. INSIDE THE KIT, ALL 7 SHADES OF BLUSHLIGHTER ARE ACCOMPANIED BY A PORTABLE LED SELFIE LIGHT AND BRANDED KEYCHAIN AS GWP ITEMS. THE UNBOXING NATURALLY INVITES USERS TO TAKE A SELFIE, REINFORCING THE PRODUCT MESSAGE: “RADIANCE THROUGH COLOR LIGHTING.” THIS BRANDING PROJECT TRANSFORMED THE PRODUCT MESSAGE INTO A TANGIBLE AND SHAREABLE EXPERIENCE, EFFECTIVELY MERGING DEVICE INTERACTION WITH BEAUTY EXPRESSION.
CLIENT. 3CE
CREATIVE DIRECTOR. GUNAE SHIN
ART DIRECTOR. JIEUN KIM
DESIGNER. DAEUN KANG, EUNJIN CHO, SOHYUN KIM, HYUNJEE SEO
PHOTOGRAPHER. JUNGHUN YEOM