THIS SEEDING KIT WAS CREATED TO CELEBRATE THE RENEWAL LAUNCH OF CLIO, A LEADING K-BEAUTY BRAND, AND ITS KILL COVER MESH GLOW ESSENTIAL CUSHION. TO VISUALLY EXPRESS THE PRODUCT’S “PINK GLOW” AND “MESH COVER” TEXTURE, HEAZ DESIGNED A THREE-DIMENSIONAL KIT INSPIRED BY A FLOWER BOX. THE ROMANTIC, PROPOSAL-LIKE STRUCTURE ELEVATES THE KIT BEYOND SIMPLE PRODUCT DELIVERY, CREATING A BRANDED EXPERIENCE AKIN TO RECEIVING A SPECIAL GIFT. THE THREE-TIERED STEP STRUCTURE DISPLAYS THE PRODUCT AT VARYING HEIGHTS, ALLOWING THE “MESH GLOW” MESSAGE TO NATURALLY EMERGE UNDER LIGHTING. THE UNIFIED COLOR PALETTE, TEXTURE, AND GRAPHIC TONE INTUITIVELY COMMUNICATE THE BRAND IDENTITY. THE FLORAL ELEMENTS WERE CAREFULLY ARRANGED THROUGH MULTIPLE LAYOUT ADJUSTMENTS TO ENHANCE VOLUME WITHOUT OBSCURING THE PRODUCT, ACHIEVING BOTH AN EMOTIONAL MOOD AND STRUCTURAL BALANCE.
CLIENT. CLIO CREATIVE DIRECTOR. SANGCHUL WON DESIGNER. JIYEONG PARK, EUNBI KO, SUNKYUNG LEE PHOTOGRAPHER. SEOK HYEON KIM, IL NO LEE
CLIO
KILL COVER MESH GLOW ESSENTIAL CUSHION SEEDING KIT
THIS SEEDING KIT WAS CREATED TO CELEBRATE THE RENEWAL LAUNCH OF CLIO, A LEADING K-BEAUTY BRAND, AND ITS KILL COVER MESH GLOW ESSENTIAL CUSHION. TO VISUALLY EXPRESS THE PRODUCT’S “PINK GLOW” AND “MESH COVER” TEXTURE, HEAZ DESIGNED A THREE-DIMENSIONAL KIT INSPIRED BY A FLOWER BOX. THE ROMANTIC, PROPOSAL-LIKE STRUCTURE ELEVATES THE KIT BEYOND SIMPLE PRODUCT DELIVERY, CREATING A BRANDED EXPERIENCE AKIN TO RECEIVING A SPECIAL GIFT. THE THREE-TIERED STEP STRUCTURE DISPLAYS THE PRODUCT AT VARYING HEIGHTS, ALLOWING THE “MESH GLOW” MESSAGE TO NATURALLY EMERGE UNDER LIGHTING. THE UNIFIED COLOR PALETTE, TEXTURE, AND GRAPHIC TONE INTUITIVELY COMMUNICATE THE BRAND IDENTITY. THE FLORAL ELEMENTS WERE CAREFULLY ARRANGED THROUGH MULTIPLE LAYOUT ADJUSTMENTS TO ENHANCE VOLUME WITHOUT OBSCURING THE PRODUCT, ACHIEVING BOTH AN EMOTIONAL MOOD AND STRUCTURAL BALANCE.
CLIENT. CLIO
CREATIVE DIRECTOR. SANGCHUL WON
DESIGNER. JIYEONG PARK, EUNBI KO, SUNKYUNG LEE
PHOTOGRAPHER. SEOK HYEON KIM, IL NO LEE