ROVECTIN
VITA DARK SPOT SERUM X HAPPY KKOTKA COLLABORATION SEEDING KIT
TO PROMOTE THE COLLABORATION BETWEEN ROVECTIN, A VEGAN DERMA COSMETIC BRAND, AND HAPPY KKOTKA, HEAZ CREATED A SEEDING KIT FEATURING ROVECTIN VITA DARK SPOT SERUM. UNDER THE CAMPAIGN MESSAGE “RESTORE A HEALTHY DAILY LIFE INSTEAD OF STRESS,” HEAZ VISUALIZED THE CONCEPT WITH A PLAYFUL AND CHARMING TWIST—ADOPTING THE COMPANION DOLL, “HAPPY KKOTKA.” INSPIRED BY PET CARRIERS, THE PACKAGE DESIGN INCLUDES MAGNETIC CLOSURES, POCKETS, SHOULDER STRAPS, AND DETAILED STITCHING. THE LIVELY YELLOW AND ORANGE TONES, REMINISCENT OF VITAMIN-RICH FRUITS, ADD AN ENERGETIC AND CHEERFUL TOUCH. ILLUSTRATIONS OF KKOTKA ARE ACCOMPANIED BY VARIOUS COMPONENTS, INCLUDING A PIN BUTTON, ACRYLIC KEYCHAIN, ADOPTION GUIDELINE, AND CERTIFICATE LEAFLET, ALL THOUGHTFULLY CRAFTED TO EXPRESS THE BRAND’S MESSAGE WITH A CREATIVE FLAIR. WITH ITS “TOO-CUTE-TO-HANDLE” DESIGN, THE KIT WAS CREATED TO NATURALLY GO VIRAL ON SOCIAL MEDIA, BROUGHT TO LIFE THROUGH WITTY STORYTELLING AND METICULOUS ATTENTION TO DETAIL.
CLIENT. ROVECTIN
CREATIVE DIRECTOR. GUNAE SHIN
ART DESIGNER. JIEUN KIM
DESIGNER. EUNJIN CHO, DAEUN KANG, SOHYUN KIM, HYUNJEE SEO
PHOTOGRAPHER. JUNGHUN YEOM
ROVECTIN
VITA DARK SPOT SERUM X HAPPY KKOTKA COLLABORATION SEEDING KIT
TO PROMOTE THE COLLABORATION BETWEEN ROVECTIN, A VEGAN DERMA COSMETIC BRAND, AND HAPPY KKOTKA, HEAZ CREATED A SEEDING KIT FEATURING ROVECTIN VITA DARK SPOT SERUM. UNDER THE CAMPAIGN MESSAGE “RESTORE A HEALTHY DAILY LIFE INSTEAD OF STRESS,” HEAZ VISUALIZED THE CONCEPT WITH A PLAYFUL AND CHARMING TWIST—ADOPTING THE COMPANION DOLL, “HAPPY KKOTKA.” INSPIRED BY PET CARRIERS, THE PACKAGE DESIGN INCLUDES MAGNETIC CLOSURES, POCKETS, SHOULDER STRAPS, AND DETAILED STITCHING. THE LIVELY YELLOW AND ORANGE TONES, REMINISCENT OF VITAMIN-RICH FRUITS, ADD AN ENERGETIC AND CHEERFUL TOUCH. ILLUSTRATIONS OF KKOTKA ARE ACCOMPANIED BY VARIOUS COMPONENTS, INCLUDING A PIN BUTTON, ACRYLIC KEYCHAIN, ADOPTION GUIDELINE, AND CERTIFICATE LEAFLET, ALL THOUGHTFULLY CRAFTED TO EXPRESS THE BRAND’S MESSAGE WITH A CREATIVE FLAIR. WITH ITS “TOO-CUTE-TO-HANDLE” DESIGN, THE KIT WAS CREATED TO NATURALLY GO VIRAL ON SOCIAL MEDIA, BROUGHT TO LIFE THROUGH WITTY STORYTELLING AND METICULOUS ATTENTION TO DETAIL.
CLIENT. ROVECTIN
CREATIVE DIRECTOR. GUNAE SHIN
ART DESIGNER. JIEUN KIM
DESIGNER. EUNJIN CHO, DAEUN KANG, SOHYUN KIM, HYUNJEE SEO
PHOTOGRAPHER. JUNGHUN YEOM