HEAZ DESIGNED A GIFT PACKAGE EXCLUSIVELY FOR KAKAOTALK GIFT FOR DONGWHA PHARMACEUTICAL CO.LTD’S MAGNESIUM BRAND, MGLAB. THE PRODUCT’S BENEFITS OF REPLENISHING ENERGY AND RELIEVING STRESS WERE VISUALIZED WITH A ROCKET LAUNCH CONCEPT, AND THE PACKAGE ITSELF WAS SHAPED LIKE A ROCKET TO ENHANCE INTUITIVE COMMUNICATION. BY COMBINING THE BRAND'S PURPLE COLOR WITH A VIBRANT ORANGE, A KITSCHY YET CHARMING MOOD WAS CREATED. THE PACKAGE STRUCTURE WAS DESIGNED FOR PORTABILITY, CONSIDERING THE YOUNGER CONSUMERS. ADDITIONALLY, TO SOFTEN THE MECHANICAL AND STIFF IMPRESSION OF THE ROCKET, HAND-DRAWN CLOUD AND STAR ILLUSTRATIONS WERE ADDED FOR A MORE EMOTIONAL TOUCH.
CLIENT. MgLAB YEARS. 2024 CREATIVE DIRECTOR. YUMI JUNG ART DIRECTOR. MIAE KIM DESIGNER. RAN CHOI, GAMIN PARK, HYUNSEO WON PHOTOGRAPHER. JUNGHUN YEOM
MgLAB
KAKAOTALK GIFT PACKAGE
HEAZ DESIGNED A GIFT PACKAGE EXCLUSIVELY FOR KAKAOTALK GIFT FOR DONGWHA PHARMACEUTICAL CO.LTD’S MAGNESIUM BRAND, MGLAB. THE PRODUCT’S BENEFITS OF REPLENISHING ENERGY AND RELIEVING STRESS WERE VISUALIZED WITH A ROCKET LAUNCH CONCEPT, AND THE PACKAGE ITSELF WAS SHAPED LIKE A ROCKET TO ENHANCE INTUITIVE COMMUNICATION. BY COMBINING THE BRAND'S PURPLE COLOR WITH A VIBRANT ORANGE, A KITSCHY YET CHARMING MOOD WAS CREATED. THE PACKAGE STRUCTURE WAS DESIGNED FOR PORTABILITY, CONSIDERING THE YOUNGER CONSUMERS. ADDITIONALLY, TO SOFTEN THE MECHANICAL AND STIFF IMPRESSION OF THE ROCKET, HAND-DRAWN CLOUD AND STAR ILLUSTRATIONS WERE ADDED FOR A MORE EMOTIONAL TOUCH.
CLIENT. MgLAB
YEARS. 2024
CREATIVE DIRECTOR. YUMI JUNG
ART DIRECTOR. MIAE KIM
DESIGNER. RAN CHOI, GAMIN PARK, HYUNSEO WON
PHOTOGRAPHER. JUNGHUN YEOM