FROM 'HANA(WHICH MEANS ONE IN KOREAN)' TO TEN - WE'VE PREPARED EVERYTHING FOR NEW EMPLOYEES! A PRACTICAL WELCOME KIT FOR A SMOOTH FIRST DAY AT HANA BANK. CONSIDERING THAT NEW EMPLOYEES AT HANA BANK START THEIR FIRST DAY AT VARIOUS BRANCH LOCATIONS RATHER THAN AT THE MAIN OFFICE, HEAZ DESIGNED A REUSABLE BAG WITH BOTH MOBILITY AND PRACTICALITY. THE BAG FEATURES A FULLY OPENABLE FRONT AND BACK PANEL FOR ENHANCED USABILITY. INSIDE, THE KIT INCLUDES A CLIP PEN, STICKY NOTES FEATURING HANA BANK'S SLOGAN AND CORE VALUES, AS WELL AS MERCHANDISE DESIGNED WITH THE BANK'S BELOVED CHARACTERS, BYEOLDORI AND BYEOLSONGI, OFFERING A FRIENDLY BRAND EXPERIENCE. ADDITIONALLY, TO ALLOW NEW EMPLOYEES TO EXPRESS THEIR INDIVIDUALITY, THE BAG COMES WITH CUSTOMIZABLE PATCH DETAILS, ENABLING THEM TO PERSONALIZE THEIR OWN STYLE. THROUGH THIS WELCOME KIT, HEAZ IS DELIGHTED TO BE PART OF THIS MEANINGFUL FIRST STEP, MAKING THE EXCITING FIRST DAY AT HANA BANK EVEN MORE SPECIAL.
CLIENT. HANA BANK YEAR. 2025 DIVISION CREATIVE DIRECTOR. YUMI JUNG ART DIRECTOR. MIAE KIM DESIGNER. RAN CHOI, HYUNSEO WON, GAYOUNG LEE CONTRIBUTOR. KYUNGJU SONG, VINE LEE PPHOTOGRAPHER. JUNGHUN YEOM
HANA BANK
2025 WELCOME KIT
FROM 'HANA(WHICH MEANS ONE IN KOREAN)' TO TEN - WE'VE PREPARED EVERYTHING FOR NEW EMPLOYEES! A PRACTICAL WELCOME KIT FOR A SMOOTH FIRST DAY AT HANA BANK. CONSIDERING THAT NEW EMPLOYEES AT HANA BANK START THEIR FIRST DAY AT VARIOUS BRANCH LOCATIONS RATHER THAN AT THE MAIN OFFICE, HEAZ DESIGNED A REUSABLE BAG WITH BOTH MOBILITY AND PRACTICALITY. THE BAG FEATURES A FULLY OPENABLE FRONT AND BACK PANEL FOR ENHANCED USABILITY. INSIDE, THE KIT INCLUDES A CLIP PEN, STICKY NOTES FEATURING HANA BANK'S SLOGAN AND CORE VALUES, AS WELL AS MERCHANDISE DESIGNED WITH THE BANK'S BELOVED CHARACTERS, BYEOLDORI AND BYEOLSONGI, OFFERING A FRIENDLY BRAND EXPERIENCE. ADDITIONALLY, TO ALLOW NEW EMPLOYEES TO EXPRESS THEIR INDIVIDUALITY, THE BAG COMES WITH CUSTOMIZABLE PATCH DETAILS, ENABLING THEM TO PERSONALIZE THEIR OWN STYLE. THROUGH THIS WELCOME KIT, HEAZ IS DELIGHTED TO BE PART OF THIS MEANINGFUL FIRST STEP, MAKING THE EXCITING FIRST DAY AT HANA BANK EVEN MORE SPECIAL.
CLIENT. HANA BANK
YEAR. 2025
DIVISION CREATIVE DIRECTOR. YUMI JUNG
ART DIRECTOR. MIAE KIM
DESIGNER. RAN CHOI, HYUNSEO WON, GAYOUNG LEE
CONTRIBUTOR. KYUNGJU SONG, VINE LEE
PPHOTOGRAPHER. JUNGHUN YEOM