HTHIS LIMITED-EDITION COLLABORATION PRESS KIT BRINGS TOGETHER VITAL BEAUTIE, AN INNER BEAUTY BRAND DEDICATED TO DAILY VITALITY, AND BARBIE, AN ICON OF BOLD, HEALTHY BEAUTY FOR MODERN WOMEN.
HEAZ EMPHASIZED BRAND INDIVIDUALITY BY INCORPORATING THE BARBIE DOLL BOX CONCEPT INTO THE PACKAGING DESIGN. INSPIRED BY THE BOX STRUCTURE AND SIGNATURE DESIGN ELEMENTS, THE PACKAGING RADIATES A UNIQUE CHARM.
THE FRONT OF THE BOX FEATURES BARBIE’S ICONIC VIBRANT PINK WITH SHIMMERING SILVER FOIL ACCENTS, CREATING A STRIKING VISUAL IMPACT. INSIDE, THE DESIGN EMBRACES BARBIE’S ORIGINAL BLUE-TONED PATTERN, REINFORCING THE BRAND IDENTITY WHILE CONTRASTING WITH THE EXTERIOR PINK FOR A DYNAMIC, EYE-CATCHING EFFECT. THIS PROJECT REINTERPRETS BARBIE’S SIGNATURE ELEMENTS WITH A MODERN AESTHETIC, CRAFTING A HIGHLY COLLECTIBLE DESIGN THAT ENHANCES CONSUMER DESIRE.
CLIENT. VITAL BEAUTIE YEAR. 2025 CREATIVE DIRECTOR. KYOUNGSOO NA ART DIRECTOR. JINSUNG YANG DESIGNER. SHINYOUNG LEE, YUNGYU LEE, KUNWOO KIM, HYEONHA JO PHOTOGRAPHER. JUNGHUN YEOM
VITAL BEAUTIE X BARBIE
COLLABORATION PRESS KIT
HTHIS LIMITED-EDITION COLLABORATION PRESS KIT BRINGS TOGETHER VITAL BEAUTIE, AN INNER BEAUTY BRAND DEDICATED TO DAILY VITALITY, AND BARBIE, AN ICON OF BOLD, HEALTHY BEAUTY FOR MODERN WOMEN. HEAZ EMPHASIZED BRAND INDIVIDUALITY BY INCORPORATING THE BARBIE DOLL BOX CONCEPT INTO THE PACKAGING DESIGN. INSPIRED BY THE BOX STRUCTURE AND SIGNATURE DESIGN ELEMENTS, THE PACKAGING RADIATES A UNIQUE CHARM. THE FRONT OF THE BOX FEATURES BARBIE’S ICONIC VIBRANT PINK WITH SHIMMERING SILVER FOIL ACCENTS, CREATING A STRIKING VISUAL IMPACT. INSIDE, THE DESIGN EMBRACES BARBIE’S ORIGINAL BLUE-TONED PATTERN, REINFORCING THE BRAND IDENTITY WHILE CONTRASTING WITH THE EXTERIOR PINK FOR A DYNAMIC, EYE-CATCHING EFFECT. THIS PROJECT REINTERPRETS BARBIE’S SIGNATURE ELEMENTS WITH A MODERN AESTHETIC, CRAFTING A HIGHLY COLLECTIBLE DESIGN THAT ENHANCES CONSUMER DESIRE.
CLIENT. VITAL BEAUTIE
YEAR. 2025
CREATIVE DIRECTOR. KYOUNGSOO NA
ART DIRECTOR. JINSUNG YANG
DESIGNER. SHINYOUNG LEE, YUNGYU LEE, KUNWOO KIM, HYEONHA JO
PHOTOGRAPHER. JUNGHUN YEOM