Presenting the exclusive seeding kit made to unveil the release of Bioderma's new HydraVio Hyalu+ serum. Drawing inspiration from the serum's exceptional capacity to quickly moisturize dry, dehydrated skin, our design concept revolves around an "urgent delivery” of hydration. The kit encompasses an IV bag and colorful spheres, each adorned with the product's outlined benefits. Elements such as the prescription envelope and IV bag convey the brand’s dermatology-based reputation, emphasizing their scientific credibility. Simultaneously, the playful concept ensures a lighthearted atmosphere, maintaining a balance between brand efficacy and its approachable appeal.
Client. BIODERMA Year. 2024 Location. South Korea Division Creative Director. Yumi Jung Art Director. Miae Kim Designer. Ran Choi, Gamin Park, Hyunseo Won Photographer. Junghun Yeom
BIODERMA
HYDRABIO HYALU+ SERUM
SEEDING KIT
Presenting the exclusive seeding kit made to unveil the release of Bioderma's new HydraVio Hyalu+ serum.
Drawing inspiration from the serum's exceptional capacity to quickly moisturize dry, dehydrated skin, our design concept revolves around an "urgent delivery” of hydration. The kit encompasses an IV bag and colorful spheres, each adorned with the product's outlined benefits.
Elements such as the prescription envelope and IV bag convey the brand’s dermatology-based reputation, emphasizing their scientific credibility. Simultaneously, the playful concept ensures a lighthearted atmosphere, maintaining a balance between brand efficacy and its approachable appeal.
Client. BIODERMA
Year. 2024
Location. South Korea
Division Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Ran Choi, Gamin Park, Hyunseo Won
Photographer. Junghun Yeom