Born from the third collaboration between Innisfree and renowned pop artist Steven Harrington, we introduce the limited-edition kit, “THE ISLE ADVENTURE”. HEAZ designed the kit so that the packaging could function as an immersive storytelling medium, unpacked by various layers during the unboxing experience. Opening the top reveals the dynamic landscape of “THE ISLE”, pulsating with boundless natural energy of the Innisfree brand, inviting you to embark on a journey alongside the character Mello as he explores the island’s wonders. Crafted with Harrington’s signature vibrant colors and playful illustrations, the kit features a mini pop-up exhibition, a leaflet containing product information, and is wrapped in custom-designed packing tape, offering a cohesive visual experience.
Client. INNISFREE Year. 2024 Brand Location. South Korea Division Creative Director. Gunae Shin Art Director. Jieun Kim Designer. Daeun Kang, Gwanghwi Bae, Eunjin Cho Photographer. Junghun Yeom
INNISFREE
THE ISLE ADVENTURE SPECIAL KIT
Born from the third collaboration between Innisfree and renowned pop artist Steven Harrington, we introduce the limited-edition kit, “THE ISLE ADVENTURE”.
HEAZ designed the kit so that the packaging could function as an immersive storytelling medium, unpacked by various layers during the unboxing experience.
Opening the top reveals the dynamic landscape of “THE ISLE”, pulsating with boundless natural energy of the Innisfree brand, inviting you to embark on a journey alongside the character Mello as he explores the island’s wonders. Crafted with Harrington’s signature vibrant colors and playful illustrations, the kit features a mini pop-up exhibition, a leaflet containing product information, and is wrapped in custom-designed packing tape, offering a cohesive visual experience.
Client. INNISFREE
Year. 2024
Brand Location. South Korea
Division Creative Director. Gunae Shin
Art Director. Jieun Kim
Designer. Daeun Kang, Gwanghwi Bae, Eunjin Cho
Photographer. Junghun Yeom