Train from the roots up to achieve perfect styling. Following the successful design of Gatsby’s men’s cosmetic line, we are proud to introduce the latest addition to this renowned brand’s collection: TRAINING, a haircare line with a focus on scalp health. This new line offers a comprehensive range crafted to fortify and add volume to hair from the roots, promoting the emergence of healthy, voluminous locks. To effectively convey the product's focus on "TRAINING: growth, strengthening," we incorporated geometric shapes as a recurring motif, symbolizing the gradual improvement of both hair health and style. Dynamic designs, reminiscent of hair follicles, coupled with patterned dot graphics evoking movement, imbue the packaging with a vibrant energy. Each product in the line is distinguished by detailed design elements while maintaining a cohesive look, thus ensuring a unified and impactful visual identity.
Client. GATSBY Year. 2023 Brand Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Jinsung Yang Designer. Jiyoung Hong Contributor. Yungyu Lee, Chaelin Yoo, Kunwoo Kim Photographer. Junghun Yeom
GATSBY
TRAINING HAIR LINE
PACKAGE DESIGN
Train from the roots up to achieve perfect styling. Following the successful design of Gatsby’s men’s cosmetic line, we are proud to introduce the latest addition to this renowned brand’s collection: TRAINING, a haircare line with a focus on scalp health. This new line offers a comprehensive range crafted to fortify and add volume to hair from the roots, promoting the emergence of healthy, voluminous locks. To effectively convey the product's focus on "TRAINING: growth, strengthening," we incorporated geometric shapes as a recurring motif, symbolizing the gradual improvement of both hair health and style. Dynamic designs, reminiscent of hair follicles, coupled with patterned dot graphics evoking movement, imbue the packaging with a vibrant energy. Each product in the line is distinguished by detailed design elements while maintaining a cohesive look, thus ensuring a unified and impactful visual identity.
Client. GATSBY
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Jiyoung Hong
Contributor. Yungyu Lee, Chaelin Yoo, Kunwoo Kim
Photographer. Junghun Yeom