THIS SEEDING KIT IS THE RESULT OF A UNIQUE COLLABORATION BETWEEN LANEIGE'S WATER BANK CREAM AND THE LIFESTYLE BRAND BADBLUE’S SIGNATURE CHARACTER, BAD BEAR, A CHARMING YET MISCHIEVOUS VILLAIN KNOWN FOR HIS CHEEKY SMILE AND ICONIC GUN. THE KIT PRESENTS A WHIMSICAL NARRATIVE THAT TIES INTO THE WATER BANK'S HYDRATING PROPERTIES.
THE CONCEPT REVOLVES AROUND BAD BEAR, PORTRAYED AS A "DRY SKIN VILLAIN" WHO INTENDS TO ROB THE "MOISTURE BANK", A PLAYFUL STORY THAT COMPLEMENTS THE PRODUCT AND DETAILS OF THE KIT. UPON OPENING THE KIT, YOU WILL FIND THREE PRODUCTS FROM THE WATER BANK LINE, EACH DEPICTED AS A BANK TELLER. TO MAINTAIN THE BANK THEME, THE INTERIOR FEATURES ELEMENTS OF A VAULT, GIVING THE IMPRESSION OF A SECURE SPACE FOR SAFE-KEEPING MOISTURE.
THE EXTERIOR OF THE PACKAGE IS JUST AS ENGAGING, WITH BAD BEAR'S FOOTPRINTS TRAILING ACROSS THE SURFACE, SUGGESTING HIS STEALTHY JOURNEY FROM THE WALL TO THE ROOFTOP. THIS ATTENTION TO DETAIL AND STORYTELLING ADDS AN ELEMENT OF FUN TO THE SEEDING KIT, MAKING IT A UNIQUE AND MEMORABLE EXPERIENCE FOR ANYONE WHO RECEIVES IT.
Client. LANEIGE Year. 2024 Location. South Korea Division Creative Director. Yumi Jung Art Director. Miae Kim Designer. Hyunseo Won, Gamin Part, Yeaji Jeong Photographer. Junghun Yeom
LANEIGE
WATER BANK X BAD BLUE KIT
THIS SEEDING KIT IS THE RESULT OF A UNIQUE COLLABORATION BETWEEN LANEIGE'S WATER BANK CREAM AND THE LIFESTYLE BRAND BADBLUE’S SIGNATURE CHARACTER, BAD BEAR, A CHARMING YET MISCHIEVOUS VILLAIN KNOWN FOR HIS CHEEKY SMILE AND ICONIC GUN. THE KIT PRESENTS A WHIMSICAL NARRATIVE THAT TIES INTO THE WATER BANK'S HYDRATING PROPERTIES.
THE CONCEPT REVOLVES AROUND BAD BEAR, PORTRAYED AS A "DRY SKIN VILLAIN" WHO INTENDS TO ROB THE "MOISTURE BANK", A PLAYFUL STORY THAT COMPLEMENTS THE PRODUCT AND DETAILS OF THE KIT. UPON OPENING THE KIT, YOU WILL FIND THREE PRODUCTS FROM THE WATER BANK LINE, EACH DEPICTED AS A BANK TELLER. TO MAINTAIN THE BANK THEME, THE INTERIOR FEATURES ELEMENTS OF A VAULT, GIVING THE IMPRESSION OF A SECURE SPACE FOR SAFE-KEEPING MOISTURE.
THE EXTERIOR OF THE PACKAGE IS JUST AS ENGAGING, WITH BAD BEAR'S FOOTPRINTS TRAILING ACROSS THE SURFACE, SUGGESTING HIS STEALTHY JOURNEY FROM THE WALL TO THE ROOFTOP. THIS ATTENTION TO DETAIL AND STORYTELLING ADDS AN ELEMENT OF FUN TO THE SEEDING KIT, MAKING IT A UNIQUE AND MEMORABLE EXPERIENCE FOR ANYONE WHO RECEIVES IT.
Client. LANEIGE
Year. 2024
Location. South Korea
Division Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Hyunseo Won, Gamin Part, Yeaji Jeong
Photographer. Junghun Yeom