HEAZ designed the Visual Merchandising Display (VMD) for SSUP (Sunny Side Up), a brand dedicated to serving All Animals on Earth™. This showcase highlights four products, including the flagship “AniMark”, a specialized ointment for pets, adorned with delightful hand-drawn cat illustrations made by the SSUP founder. Despite its compact footprint, our design commands attention in retail environments and veterinary clinics, clearly emphasizing the products’ intended use for pets. Each product is ingeniously outfitted with magnetic bases and modular, allowing seamless separation for personalized display configurations. Innovatively, behind the brand’s beloved mascot, Fomax the cat, resides a designated storage space for products, while a cleverly integrated box behind a giant paw houses postcards and leaflets. This meticulous planning throughout both concept and design stages amplifies the VMD's functionality and utility, showcasing our dedication to innovative solutions.
Client. Sunny Side up Year. 2024 Brand Location. South Korea Division Creative Director. Gunae Shin Art Director. Jieun Kim Designer. Jiseul Park, Daeun Kang, Eunjin Cho Photographer. Junghun Yeom
SUNNY SIDE UP
BRAND PRODUCT VMD
HEAZ designed the Visual Merchandising Display (VMD) for SSUP (Sunny Side Up), a brand dedicated to serving All Animals on Earth™. This showcase highlights four products, including the flagship “AniMark”, a specialized ointment for pets, adorned with delightful hand-drawn cat illustrations made by the SSUP founder.
Despite its compact footprint, our design commands attention in retail environments and veterinary clinics, clearly emphasizing the products’ intended use for pets. Each product is ingeniously outfitted with magnetic bases and modular, allowing seamless separation for personalized display configurations.
Innovatively, behind the brand’s beloved mascot, Fomax the cat, resides a designated storage space for products, while a cleverly integrated box behind a giant paw houses postcards and leaflets. This meticulous planning throughout both concept and design stages amplifies the VMD's functionality and utility, showcasing our dedication to innovative solutions.
Client. Sunny Side up
Year. 2024
Brand Location. South Korea
Division Creative Director. Gunae Shin
Art Director. Jieun Kim
Designer. Jiseul Park, Daeun Kang, Eunjin Cho
Photographer. Junghun Yeom