For the AP MD Cream Launch Kit, the goal was to convey AP’s renewed philosophy as a high-end brand focused on efficacy and advanced technology. Inspired by the clinical aesthetic from the M.D Cream’s key visual, HEAZ designed a sleek white kit featuring the minimalist AP metal logo emblem. When the kit is opened, the infinity mirror automatically lights up, creating a striking ‘WOW’ moment that emphasizes the circular key visual as a symbol of innovation. The discreet magnet sensors achieve seamless functionality without external buttons. This elegant design blends refinement with cutting-edge technology and showcases AP's high-end and science-driven skincare.
Client. AMOREPACIFIC Year. 2024 Brand Location. South Korea Division Creative Director. Sungyoon Kim Designer. Seeun Oh, Yesol Kim Photographer. Junghun Yeom
AP
M.D. LINE CREAM KIT
For the AP MD Cream Launch Kit, the goal was to convey AP’s renewed philosophy as a high-end brand focused on efficacy and advanced technology. Inspired by the clinical aesthetic from the M.D Cream’s key visual, HEAZ designed a sleek white kit featuring the minimalist AP metal logo emblem. When the kit is opened, the infinity mirror automatically lights up, creating a striking ‘WOW’ moment that emphasizes the circular key visual as a symbol of innovation. The discreet magnet sensors achieve seamless functionality without external buttons. This elegant design blends refinement with cutting-edge technology and showcases AP's high-end and science-driven skincare.
Client. AMOREPACIFIC
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Designer. Seeun Oh, Yesol Kim
Photographer. Junghun Yeom