APOTHE PEPTIDE¹¹ BOTULINUM TENSION UP REPAIR CREAM PR KIT

APOTHE
PEPTIDE¹¹ BOTULINUM TENSION UP REPAIR CREAM PR KIT

TO INTRODUCE APOTHE’S NEW PEPTIDE BOTULINUM TENSION-UP REPAIR CREAM TO GLOBAL INFLUENCERS, HEAZ DEVELOPED A PR SEEDING KIT THAT VISUALLY COMMUNICATES THE BRAND’S CORE IDENTITY AS A FUNCTIONAL DERMA-COSMETIC LINE. INSPIRED BY THE AESTHETICS OF A RESEARCH LABORATORY, HEAZ TRANSLATED THE PRODUCT’S CLINICAL EFFICACY INTO A REFINED AND IMPACTFUL VISUAL LANGUAGE. THE RED STRAP STRUCTURE THAT WRAPS AROUND THE FRONT OF THE PACKAGE REPRESENTS THE “TENSION-UP” CONCEPT IN THE PRODUCT NAME, EMBODYING THE IMAGE OF BEING TIGHTLY PULLED — INTUITIVELY CONVEYING ITS LIFTING AND REPAIRING EFFECTS. THE TRANSLUCENT PACKAGING EVOKES THE PURIFIED ATMOSPHERE OF A LAB ENVIRONMENT, WHILE THE COMPACT, DENSE FORM ENCAPSULATES THE PRODUCT’S POTENT INGREDIENTS AND RICH TEXTURE. THIS MINIMAL YET HIGH-IMPACT DESIGN HIGHLIGHTS BOTH THE SCIENTIFIC CREDIBILITY AND ADVANCED FUNCTIONALITY OF THE FORMULATION.

CLIENT. APOTHE
CREATIVE DIRECTOR. SANGCHUL WON
DESIGNER. JIYEONG PARK
PHOTOGRAPHER. SEOKHYEON KIM, ILNO LEE